Low Cost Business

Wednesday, June 4, 2008

InfoPreneur Secrets - How To Use Articles To Sell Your Info Product

This is one article in the series of InfoPreneur Secrets which discusses tips, tricks, techniques and secrets to be a successful info product creator and marketer. This article will discuss how to effectively and profitably utilize the power of short 300-800 word articles to explode the sales of your info product.

Articles are one of the most powerful methods to promote and generate sales for your own info product. They have been for many years and always will be.

By creating short, informative articles you are able to show off what you know. You are able to position yourself as an expert in your chosen niche and you are able to use these article to drive an insane amount of traffic to your info product sales pages.

You should view your articles as advertisements for your info product. Advertisements that are displayed on thousands of websites across the world. Advertisements that virally spread your marketing message and generate sales for your info product.

With your articles being displayed to so many people, do you really want to produce crap or do you want to offer your readers REAL VALUE.

The only way to have success with article marketing is to produce top quality, informative articles. These articles will be published on article sites, picked up by list owners, website owners and blog owners and published all over the internet with YOUR resource box.

Articles are a fantastic way to generate huge exposure for your info product, but it will only work if you provide top quality information in your articles.

James Penn is an experienced niche marketer who has developed and profitably marketed a library of niche info products and reports. To discover how to create an insane passive income online by creating tiny reports, visit http://www.shortreportprofits.com

James also runs a blog which details his trials and tribulations of being an internet marketer. He posts his tips, tricks, techniques and secrets that will help YOU to make money. Visit his blog at http://www.teenagemarketer.com

Getting Started With The Bum Marketing Method

The Bum Marketing Method was created by Travis Sago, who explains that he can literally pick up a Bum off of the streets and show him how to make money online with little effort. Is it the real deal?

In a simple answer: Yes, it is the real deal.

Bum Marketing takes more than a little effort, it takes quite a bit of effort and it takes a little knowledge in Writing Articles and Search Engine Optimization. In the shortest Bum Marketing Tutorial ever, I'm going to attempt to break down this process for you, so that you can better understand "BMM".

Bum Marketing is very similar to Article Marketing, in which you need to write articles (duh!) and submit them to places such as EzineArticles.com based on a set of Keywords with little competition. Take, for example, "Blue Widgets". Let's say that we joined an Affiliate Program for Blue Widgets and we want to promote this product.

If you were to type "Blue Widgets" (with quotes around the term) into Google - you would see the number of results given back. These numbers (results) are actually "competition". These are your competitors that you need to beat. When I say "beat", I'm talking about getting to the top of the results for this keyword (Blue Widgets).

You want to get the top results so that when a user searches for the term Blue Widgets, they visit YOUR website. Once they visit your website/blog/article - there is a good chance that they will follow the link you want them to follow (ie, Affiliate Link to make the purchase) to get the results you're looking for.

For Keyword research, we can use a free tool such as the Google Keyword Tool, or even a paid tool such as NicheBot

OK, so we've got the gist of it all, right? Alright, let's continue.

So here's the plan:

1) Find a product you want to promote (Green Widgets)

2) Find a search term you want users to type into the search engines (keyword research - NicheBot?) ... let's say it's "Green Widget Review".

3) Create an Article based on the term "Green Widget Review" (honest review is what really works!)

4) Use the term "Green Widget Review" as the Title of the Article -- and then use it somewhere near the top of the Article, but use it for readers - don't make it look and feel spammy

5) Make the Article at least 500 Words Minimum and try to include some other Keywords that are related to the Product for extra searches. (Blue Widgets, Red Widgets, etc)

6) Submit the Article - but be sure to include a link to your Website/Landing Page/Blog at the bottom of the article in the Author SIG - Resource box.

7) Be sure that your landing page is ready for these articles. Have more information related to the product, a better review, a purchase page, etc.

8) You can also just link straight to the Merchants page if you use a site like Squidoo.com

9) Rinse and repeat, but use a totally different article for another Article Directory)

Sites such as Squidoo.com and HubPages.com are also great resources to build review or comparison sites or even Informational sites for the Affiliate product. These sites, including EzineArticles.com, get a ton of traffic - but they also get GREAT Search Engine Results!

I hope you've learned a little about Bum Marketing, and I hope you continue your Learning experience on the subject!

Learn more about Bum Marketing and Affiliate Marketing

Looking to get started with Affiliate Marketing? Want to see what it takes to become a successful Affiliate Marketer? Check out my blog: Affiliate Marketing For Newbies

Discover the Fastest Way to Build a Big List

If you are interested in effective list building, you likely are interested in coming to a better understanding of the fastest way to build a big list. Through this brief article, you are provided with some useful tips about the fastest way to build a big list.

First, you will want to target your audience. In the first instance, you will want to make sure that you are soliciting individuals to opt onto your list from a niche or segment of the market that will contain people who will be interested in what you have to offer. By taking a broader approach, you not only will experience slower list building but the end result will be a list that simply does not have the quality you need and desire.

Second, the fastest way to building a big list depends upon your efforts to maintain your list. List building maintenance needs to begin the moment you start creating your list. The reality is that even if you build a big list fast, that list can become useless in no time if you do not properly maintain it and keep it well up to date.

Finally, when it comes to building a big list fast, you might want to give serious consideration to engaging the services of a list building professional. While there will be an expense associated with engaging such a professional, the reality is that such an expense will translate into a sound investment. You will end up with a bigger, more reliable and higher quality list in the end.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Do you want to learn how to build a massive list fast? Click here: Email List Building

Want to learn more about driving traffic like I do? Download my free traffic guide here: Traffic Generation

The Internet And The MLM Industry - How Do They Fit Together In Web 2.0?

In 1989 something major happened, the Internet was born which changed history and ever since people do not conduct business even remotely close to how they once did. The biggest changes surfaced in business and commerce, this included the MLM industry. Olden day MLM or Network Marketing required a person to literally bust their butts for a few years to build a strong down line and then they could sit back and comfortable enjoy a flow of residual income that would be certain to be lucrative indeed. The internet is making the speed at which information is flowing and the ease with which one can sign-up for a new program so fast that it is almost scary. Using the Internet, attraction marketing strategies (sometimes called web 2.0) can be used to build your Network Marketing business.

The number of entries that are coming into MLM versus new company start ups is mind boggling. Remember, in network marketing, people are the hot commodity that is traded, making them very valuable to all of these companies. The internet has changed the network marketing industry. No longer is MLM limited to the offline world. With the popularity of the internet, there are more and more online network marketing companies. In fact, these opportunities are only available online. Remember days of old when your upline and company training consisted of hounding friends and family to join your efforts? In a traditional offline network marketing company, what is the first thing you are told to do? Well, take out a piece of paper; write down a list of 100 people you know. It is said that an average person will know at least 100 people. So the 100 people will include your friends, family, relatives, acquaintance, family doctor, grocery shop owners etc.

The problem with that approach is typically that you are not touching your target market, these are all untargeted leads. Either they are not interested in your opportunity or they are downright skeptical about it. In fact, some of them may even give you negative comments that may cause you to lose your motivations. Don't you think it is easier to convert people who are already interested in MLM opportunities? At best you might get two or three to join and likely they do not share your passion but joined rather out of a sense of obligation. Well, if you want to be successful in any home-based business, you will definitely need a system not a list of your family and friends. In fact, you will want to grow you organization to hundreds of people and if you do not have an online Internet system your business may suffer. Furthermore, after recruiting your down lines, you will also need to train them, a system will do this.

The first thing that you have to do is improve your retention rate and that is the biggest challenge that the network marketing industry faces. The first step you can take is to recruit high quality people. In other words, people who are self motivated. It is generally easier to retain these people. However, it is less likely to get these kind of people if you are only targeted your own circle of people. Another way that the Internet has changed the MLM industry is that by using the Internet one can join multiple companies so that if one bombs you are not out of business. The object is to build multiple streams of residual income which can not be done in a brick and mortar company. However, this is very achievable in the online world because the majority of the task can be automated. There is no doubt of how the Web has changed the manner in which MLM is conducted but it is also evident that these changes are generating passive incomes for many people.

Les Conner is an internet network marketing coach teaching the most effective methods for lead generation online. Enroll at Renegade University and learn how network marketers build their prospect list.

Article Marketing - The Cold, Ultimate Truth About Article Marketing

The myth of autopilot income from articles is truly a myth. I know I'm going to receive a ton of flak for this, but there's no such thing as truly automated income from article marketing. The reason for that is this: articles lose some of their traffic generation power after some time, you'll have to keep pumping them out to keep your profits coming in. Information is growing exponentially online; if you don't continuously release new content, your traffic will drop.

It's also not good enough to submit five to ten articles a month. Many article marketers simply submit a number of articles similar to that and stop. Totally. They don't see results and they give up! Five to ten articles will never create hundreds of visitors to your websites, you have to be pumping them out in the hundreds to see any "real" traffic.

Go to sites like Ezine Articles. The top writers churn out hundreds and thousands of articles and they are doing it for a reason. Because it works. It works in generating traffic, and it's also a great branding tool. Having hundreds of articles out there is a great credibility weapon.

I don't care if you are marketing affiliate products, an ecommerce store, an eBay store, or selling your own digital products. Article marketing works, but only if you work it. Most people give it a try and declare that it doesn't work. Maybe they are too lazy to write the articles. Well, if you have a bundle of extra cash, you can certainly outsource the articles. But if you don't, you'll just have to keep churning them out. The rewards will be totally amazing.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Three Strategies For Success In Small Business Advertising

Advertising and marketing for a small business take effort and a plan to be successful. Many small business owners become discouraged too quickly because they do not receive the windfall of customers that they expected after they ran their initial advertising campaigns. You must keep at it. Advertising is a art that takes constant monitoring and refinement and a long term plan that will lead to your success. Here are three things that small business owners can do in to increase their chance of success in their advertising campaign.

1. Be Committed To Your Long Term Plan - This strategies assumes you have a long term plan. If you do not, then you need one, fast. Just like planning to open your business needed a business plan, your advertising needs a plan. This helps you to meet deadlines for publications and lay out different messages that you want to to get in front of your customers at different parts of the year. You should at a minimum have a six month advertising plan, but really it should be a year. This will help to establish longer term contracts with advertisers which helps to bring the price down of each advertisement.

2. Add Shock Value - As a small business you are competing with major corporations for your customers. You have to be different. Speak to what your customer needs and how you can provide, but you have to make a scene. Just being average and boring when competing with small and large businesses will be very frustrating as you will not get the returns from your advertising that you expect. By being different you have a great opportunity to acquire those customers who usually would not have paid you much attention.

3. Take Advantage Of Free Services - The most common free service that small businesses fail to take advantage of is press releases. If you have a new product or service or just an interesting tidbit about your industry that you think your customers should know about, write a press release. A quick Google search will give you dozens of free press release services. You can also send them to your local papers individually. There is no guarantee that they will be printed, but if they do, this is a lot of free advertising that only cost you a little bit of your time. Something to consider: How long will it take you to write a 250-300 word article about your business? Not long I bet. This should done right away.

This article was written by Brian May of Small Business Local. Small Business Local focuses on business advertising in Columbus Ohio and business marketing in Columbus Ohio.

Amazing Article Marketing - Discover 4 Maximum Ways to Excel with Article Marketing

As you know, article marketing is the process of writing and distributing your articles online. But do you know how you can excel in this marketing tool and get ahead of the pack?

In this article, I will tell you the 4 maximum ways to improve your article marketing to augment your website's traffic, improve your search engine ranking, increase your sales potentials, and obtain maximum online revenue.

1. Avoid using duplicated content. This can greatly tarnish your online credibility. Nobody would trust a marketer who doesn't have the ability to produce articles on his own. If you don't have the knack for writing, I suggest that you hire ghostwriters who can provide you with quality articles for reasonable prices. Although you will have to spend money on this method, you will get the credit online and you can establish yourself as an expert.

2. More articles mean more traffic. Strive to produce and submit articles on a regular basis. As you know, each submission grants you one quality inbound link. Thus, it follows that if you are aiming at driving huge traffic to your site, you must be willing to multiply the number of your submission.

3. Go with the best publishing sites. Submit your articles to submission sites that have quick review and posting time, have steady and huge traffic, and those that are indexed by Google. These are the sites that can give your articles maximum exposure to increase their chances of being picked up and republished.

4. Optimize your articles. The success of your article marketing effort largely depends on how easy it would be for online users to find your articles online. Convince search engines to index your articles by sprinkling just the right amount of keywords on your content.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.