Link Baiting - An Effective Tool For Website Promotions

Just like brand building initiatives are launched to create a USP for a product or service, website promotions too have the same basic objective. The only difference is that in case of website promotions, it's not a product or service, but a website that is targeted. Now, there are many techniques that can be deployed for website promotions, but if you want to use something that's really cost-effective and easily manageable, I would recommend you go for link baiting. You may be unwilling to put all the eggs in the same basket, but believe me you will never run out of options because link baiting itself has many variations. You can keep trying the variations and see which ones work for you and those that do not.

Link baiting can be termed as an effective website promotion tool, because it helps in achieving all the desired website promotion goals and objectives such as increasing website traffic, creating a unique brand image, moving up in search engine result rankings, and of course getting back links. All these primary objectives are easily achievable through variations of link baiting techniques such as posting unique and highly creative blogs, adding an interesting picture, audio file, or video clip for which you own the copyrights, writing something controversial on current issues, adding something informative, or just using eye-catching and attractive graphics on your website.

If you deploy link baiting techniques in the prescribed manner, the foremost benefits you will get would be an increase in traffic to your website. Not that this will happen overnight, but if you have successfully managed to understand the real essence of link baiting techniques, you can rest assured that overtime traffic will start coming to your website. Once you achieve this, getting the desired back links will not be a problem because other website owners will be more that willing to leverage your gains against their own. Back links in turn will help your website move up search engine result rankings, something that will bring in even more traffic to your website. It's only then your website can be termed as truly and indisputably successful.

The best thing about link baiting is that you can do it all on your own. This is why it is considered as the best website promotion tool currently available. So, if you have not started already, I would recommend that you start your link baiting initiatives right away. There is plenty that you need to learn and it would help if you start early.

Peter Brittain is the managing director of Australian internet marketing specialists Slinky Internet Marketing. Slinky have been leaders in the search engine optimization business since 1999. Peter also owns Australian directory & search engine - Slinky Directory.