Search Engine Optimisation Services - Checklist Essentials

What is SEO?

SEO is the acronym that stands for "Search Engine Optimisation," an imperative and vital component of internet marketing and web presence. Simply put, SEO is what gets your website to the top of the web search engines (such as Google, Yahoo! and MSN, to name only a few.)

Second to e-mail, searching the web through the web search engines is the most popular activity performed on the internet. Web users use the search engines more than anything, and so it is of utmost importance that your website finds itself in the top results of the searches performed.

Because of the organic nature of web searching, and the many different formulas used by the web search engines, SEO targets both specific keywords and key phrases that link in with your niche market and ensures that your website is fully optimised in a way that when anyone uses these keywords or key phrases, on the web search engine, the results brought back include your website as one of the best results.

A Checklist of SEO Services Available

The top services available in the SEO field are:

Search Engine Optimisation

The basic SEO process involves designing your website, and creating content on your website, that allows the search engine spiders and robots to scan your site easily, and find your website highly relevant, valuable, and more superior than that of your competitors.

PPC

PPC (Pay per Click) is a highly effective advertising method, both in cost and in result. Successful companies like Amazon and eBay have been employing this method for years. Here, you can target the correct search phrase and therefore target the specific client you want. PPC also means you only pay for the advertising if the advertising actually brings visitors to your site.

Link Building

Your reputation and presence on the web is enhanced by your inbound links (websites that link to you) and outbound links (websites you link to.) If, for instance, a popular website links to you; this will increase your search engine ranking. Effective link building leads to much more desirable results for your internet presence, not only through the search engines but also through those websites that link to you.

So, what are the benefits?

Each of these services has unique benefits that can clearly be seen. This is why the most well-established and successful e-Commerce websites still employ these methods.

Your website may sell the most amazing product in the world, at the best price; and your website may even consist of stunning graphics and great content; but as important as all of these are, if you simply cannot be found you simply cannot do business. With the SEO services listed above, done effectively, you are guaranteed to see significant and comprehensive results with the visitors AND conversions at your website. No person or company, who wants their website to be seen, used and enjoyed by web users, can afford not to employ expert SEO services for their website. Statistics show that a staggering 60% of web-users will click only on the first page of their search result, and another 90% of users will only click on the first three results listed on that page. These numbers show that SEO is vital to the success of your online business.

Derek Rogers is a freelance writer who represents many UK businesses. For reliable website SEO, he recommends Impact Media Ltd, one of the UK's leading specialists of Search Engine Optimisation Services.