Low Cost Business

Friday, June 20, 2008

Profitable Article Marketing - Announcing 4 Challenging Secrets to Grow Your Article Marketing

Article marketing is perhaps the easiest yet most powerful traffic-generating and marketing tool in this day and age. Millions of marketers and bloggers are using this technique not only to drive quality traffic to their websites but also to establish their knowledge and expertise on their chosen niche.

Here are the 4 challenging secrets to grow your article marketing:

1. Get the attention of online users - at all cost. By this, I mean be desperate for attention. You need to get more people to read your articles to increase their chances of being read and republished to effectively augment your quality inbound links. You can easily do this by using powerful and attention-grabbing titles that are direct to the point, keyword-rich, short, and communicate the benefits that your articles can offer.

2. Deliver new information. Steer clear from re-writing existing articles online and research for new topics that will interest your potential audience. Strive to give them something fresh or information that are seldom discussed on the web. This will add more value to your content that will boost your expert status online.

3. Write simply. If you want to easily create a name online, you need to make sure that you write to inform your readers and not to impress them. Forget your love for big words and strive to make it simple and easier for your readers to get the points you are trying to get across. Stick with simple terms and easy to understand writing format.

4. Take advantage of major article submission sites. Your goal in publishing your articles online is to give them enough exposure to effectively reach your target market. That is why, it is important that you carefully choose the publishing sites where you will post your articles. Stick with those which have great page ranking and steady traffic and don't waste your time on sites that are not even indexed by Google.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

There are two main areas to consider when undertaking an SEO project - on-page and off-page. On-page optimisation refers to the work done to the coding, content, layout and structure of the site, in order to improve its search engine ranking. Off-page optimisation refers to the work done away from the site in order to increase its search engine ranking by means of increasing the number of good quality backlinks pointing back to the site. Here are 15 things to remember when doing on-page optimisation for your site:

1. Make sure each page of your site has a unique and keyword rich title tag.

2. Make sure you have unique, well written meta description tags for each page.

3. Make sure you link key phrases in your site back to the relevant pages in your site (internal linking).

4. Make sure your ALT tags are descriptive of each image and work in keywords where possible.

5. Check the site navigation is not in Javascript or Flash, which search engines have trouble reading.

6. Make sure text content of all pages contain keywords, and that they are relevant to that page

7. If you are taking the site over from somebody else, check site for any black hat tactics (hidden text, keyword stuffing) and alter where necessary.

8. Make sure that there are no anchor text with "click here" or similar; internal links should have descriptive anchor text.

9. Ensure all text is written in text, and not contained within an image. Google cannot yet read text that is contained within an image.

10. Ensure the robots.txt file is present and configured correctly if needed.

11. Ensure XML sitemap is present, and submit it to Google Webmaster Tools.

12. Check Google Analytics code with conversion tracking is included.

13. Check there are no possibly unspiderably long URL query strings.

14. Check site with W3C validator to ensure compliance with all browsers.

15. Ensure on site sitemap is accurate.

SearchPath Internet Marketing are one of the UK's premier search engine optimisation companies. They offer internet marketing services that include web analytics, SEO and PPC management. Visit http://www.searchpath.co.uk/ to find out more.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

===> Inadequate Keyword Research

Hey! If youre going to spend hours developing a web site, isnt it smart to invest some time to insure youre focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish".

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadnt bothered to do any digging to make sure that was their best keyword move.

Look, youll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

Even better heres a quick and dirty way to get the most out of that day.

Search for your target keyword in Google.

Visit the top ranking sites. Use the "View Source" feature of Internet Explorer to check out the keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! Theres your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and youll soon have a long list of candidates to check out in Wordtracker.

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now youre ready for Wordtracker.

Once youve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI theres a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

Anyway, once you're sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.

Repeat with the next 25. Dont stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes".

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.

If youre wondering how your site's download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm

It wont cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it's a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe thats why (in part) Google assigns so much value to links? Because you cant quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

Its a given that most niches require you have a healthy collection of links to be competitive. Yet if youre lucky enough to be in a niche that doesnt, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can.

Do all that and youre well on your way to search engine success. Ignore this advice and youre, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

Copyright 2004 John Gergye

About The Author

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here:

http://www.traffic-test-tube.com/j/tfg35cl.shtml

Or test your search engine IQ by taking his seo quiz

http://www.traffic-test-tube.com/search-engine-quiz.shtml

and get the free special report "Coming Out On Top".

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

The first step to win the hearts of your potential clients when doing internet marketing is to offer them information that they will find useful and communicate your expertise on your chosen niche. When you are able to help them by imparting your specialized knowledge, you will most likely to win their trust and easily convince them to do business with you. One of the most effective ways to do just that is by writing and distributing your articles online.

Here are the 4 steps to supercharge your article marketing:

1. Quality. This is the first element that you must seriously focus on to ensure that your articles will be read, picked up, and widely republished. Strive to give your readers well-written articles that are not only easy to understand by content-rich as well.

2. Titles. Your titles can either make or break your article marketing campaign. As this is the first element that your readers will be able to connect to, it is of outmost importance that you make a good impression on this part. Your titles must be able to stir the right kind of attention online that can drag people to open and read your content.

3. Empathize. If you are like most marketers who are offering product to offer solution to the pressing issues of your target market, it would help to show your concern and desire to help to your potential clients. This is to make them feel that you are genuinely concern about their welfare and it is your mission to help them.

4. Keywords. Your articles, no matter how well they were written will be left unread if no one can possibly find them online. Make your articles highly searchable by using the most searched keywords within you target niche all throughout your content.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

If you want to be a successful article marketer, you have to first find your article marketing technique. You will not make any money just by simply copying someone's writing style. You will fail and it won't be pretty. You have to find your own writing style as an article marketer.

When someone reads an article, they are reading about the author. They are not reading what the article is about. They are reading about what the author is about. The author's story is written into their article. Their article lives and breathes their authors name. When you read work written by someone, you should know that the content was made by that author, and no one else. When you create an article, it needs to be unique and it has to show your writing style.

Your writing style can be anything you want it to be. Just make your writing style authentic. When people read an article that isn't authentic, and it just looks like something copied and pasted, they won't care about you or your product. You have to make your article original and fact filled. When you have learned to master this, your profits will soar in.

Sometimes is takes weeks to find your writing style. This is okay! The more you write, the more you'll get closer to your writing style. Even if you think your found it, keep writing. Your writing style will always elude you. But if you keep writing, the closer you'll get to your perfect writing style. This is what is going to make you money. Your originality is the only thing that divides you from everyone else around you. Grasp it.

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Organic search engine optimization is all about achieving the best possible rankings in search engines, as well ensure quality information for the online searchers. No forms of spam or black hat techniques are made use in order to rank and gain traffic to visit your web site. More then just plain visitors what your online business really needs is potential customers for your products or services, search engine optimization helps you to reach the targeted audience.

Organic SEO is popularly known as ethical SEO (Search Engine Optimization) because ethical and fair means are made use of in order to boost your business online and facilitate in creating your product's online presence.

Organic SEO is comprised of two main steps

  • On page Optimization

  • Off Page Optimization

On page optimization involves optimizing your web site by taking care about the presentation of web site as search engine as well as user friendly site and providing quality content. The entire content should be revamped in such a way that it is still informative and useful but also able to divert the right kind of traffic to your web site. The keyword prominence, keyword density, h1and h2 tags and alt attributes are all part of content optimization

Off page optimization, is all about what needs to be done after your web site content has been optimized for all the existing search engines on web today. We need to plan strategies for enhancing link popularity of your web site , such that it will get higher rankings in search engines and will be able to successfully draw the right kind of audience you are aiming for. Getting Quality back links on regular basis will ensure long term positioning of your web site rankings.

For more info on organic search engine optimization visit: SEO Services

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Writing articles is an amazing and powerful way to increase the number of backlinks to your websites. However, there are many elements that you need to get right to make the whole process work. If you don't follow the exact steps I am going to show you right now, you will waste your time or get your website banned by the search engines.

Please understand that your website is not going to be on Google's first page tomorrow. The strategy you are going to learn work, but the nature of the search engines is such that you will see results after a couple of weeks if your website is brand new.

While many so called SEO experts claim that you need to learn a bunch of very complicated strategies to get top rankings, my websites do very well in the search engines and I am going to show you the right way to do this.

First, you need to submit your articles gradually. You don't want to alert the search engines and "tell" them that you are launching an aggressive backlink campaign. Remember, they don't like to be forced.

I have a couple of websites, and I noticed something truly amazing by accident. Listen up... It seems bizarre, but the more great and original content you have on your site, regardless of the number of links, the highest rankings you will get.

Another fact is that you don't need to do mass submission with articlemarketer.com or isnare.com to get top rankings. I just submit to the 5 top article submission sites with the right anchor links:

1. EzineArticles.com
2. Articledashboard.com
3. Buzzle.com
4. Goarticles.com
5. Ideamarketers.com

There is another thing that I wanted to tell you today. Don't focus on getting a top ten ranking. Focus on building the number one website in your niche. Build an authority. The search engines will reward you overtime.

In conclusion, I would say that you must always go for quality in whatever you do. Write quality articles instead of hundreds of junk articles stuffed with keywords. Submit to the best directories instead of mass submission. And lastly, think long term strategy.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/