The Negative SEO Effect Of A Directory Listing

Do you have a Yahoo directory listing? Do you know this could have a negative effect on your organic SERPS Click through Rate? Over the past year, we have been measuring and analyzing the traffic of our listing with Yahoo for our web design company. Using the search term Web Design Ireland in Yahoo, RedFly Studios LTD has had a relatively steady position between 1 and 3 in the Yahoo! SERPS. A top three ranking, amazing! But all is not as wonderful as it seems

Google suggests specifically in their webmaster guidelines:

Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

Anything that can help your Search Engine Optimisation efforts straight from the mouth of Google must be worth the $299 listing fee right? Maybe for Google, but what about Yahoo? Yahoo! only allows you to submit a site to their directory using the sites official business name. Yahoo also lists your site in their normal SERPS using this title. In this example, that is RedFlyStudios.

Now, all anchor text power aside (Yahoo uses redirects anyway), we have made a strange observation. Once our listing was approved in the Yahoo directory, all searches that return RedFly Studios in the results now show a title of just RedFlyStudios. Also, since that listing, our traffic from Yahoo organic search has dropped by over 40%. Why would that happen? Other sites returning for the search Web Design Ireland all show great descriptive titles. What would you click first? A title describing exactly what you are searching for or a company name you may never have heard of? I know what I would click and they are not even paying Yahoo!

We can only assume that if all other search engines are continually delivering equal or greater levels of traffic for the same search results that the relative same ratio of searches is being made on Yahoo.This would indicate that as a result of our non descriptive title and dishing out $299 for a directory listing, our CTR has actually decreased.

So I ask you, what is the value of ranking high in search results if people are not actually clicking through to your website? Is sacrificing traffic from one search engine worth a non-confirmed boost in others? You decide.

David Davis, is the lead internet marketing strategy manager of Redfly Marketing Search Engine Optimisation Ireland. For more information visit http://www.redflymarketing.com

Article Marketing Secrets To Create Web Site Traffic

Article marketing is very powerful if you know how to do it correctly. Unfortunately most people write one or two articles and do not get a stampede of traffic right away and give up. So you have to have the proper mind set to make this work. Also you need to at least write a few hundred articles to really get the benefit. If you look at the top article directories you will see that there are a handful of people who make a living from writing articles alone. They have a few hundred up to a few thousand articles. When you write an article you are not sure which one will generate the most traffic. If you write a good quality article and it gets picked up by a very popular web site you could get hundreds of visitors in one day. However, you do not know which article is going to do this for you.

Now let us look at one of most overlooked parts of article marketing. It is very essential to track and test how many clicks your author bio is getting. In your article you give by writing on a topic that you are an expert in. You take when someone clicks on your bio and you get a visitor to your web site. It is very important to have your unique selling proposition as your bio. Now I suggest you track and test different bios. Initially I was getting very low click through rates on my bio, but then I changed it and found one that gets a much higher click through rate.

You can also get stuck spending too much time submitting to different article directories. There is software that does this for you, but I found that it works best to submit to the article directories by hand. Also stick to the major article directories. Submitting to the smaller article directories will increase link popularity, but they rarely drive much traffic to your web site.

Once you master this skill you will generate the highest quality leads for free. If you do this on a consistent basis you can drive tens of thousands of visitors to your web site.

Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new guide.

Download it free here: Secrets Of Internet Marketing

Here's your chance to drive massive traffic to your web site: Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

SEO Training - How To Get The Most Out Of It

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 - Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search engine friendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. "Goals that are not written down are just wishes."

Step #2 - Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let's take the goals above and see how the keyword research you learned to perform in your seo training can be used.

• Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.
• By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.

  • Include a call to action above the fold
  • Contact information above the fold in straight html including area code and zip code.
  • Only use Flash in small elements and not as the whole page.
  • Include something that will grab your user's attention. Something out of the normal that will make your visitor stop and take notice of your page.

Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

Visitor response will increase if you are giving your visitors exactly what they are looking for. Only your keyword research will help you with this. We are in an instant gratification world and your visitor will only give you a few seconds to answer their search, so make sure it exactly what they are looking for.

Open additional windows into your site by using your keyword phrases in your social media avenues. A couple great places to include your keyword researched phrases would be in your blog post and creating a lens in Squidoo around your researched phrase.

Article marketing is not for everyone but it does allow you to open multiple windows into your site but writing articles around your phrase and submitting them to places like Scribd, ArtcileFactory.com and EzineArticles.com.

Step - # 3 - Which one to choose?

I know you want to implement each and everyone of those goals into your site and you still don't know where to start.

Stop here and go find five phrases to work with and don't even think about anything else at this point.

After you find those phrases refer back to your SEO training notes and refresh your memory on how to create a search engine friendly Web page and create content for each of the new keywords you found.

It is going to be hard not to get side tracked but stick to the project at hand. Your only concern is finding 5 phrases, creating content and designing five search engine friendly pages.

Once that is done go ahead and publish the five pages to your Web site. Include each page on your site map, link it from and to relevant pages on your site and include keyword rich link text within the body of the page.

Make a note of the day you added the new pages to your site for later use.

Now that you have the first three steps under your belt you are ready to move onto step four.

Step #4 - Addressing Existing Web Site Issues

Now that you have gotten a good start with the above steps, you can start working on bringing your current Web site up to par while you are actually waiting for indexing on your 5 optimized pages. Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site. You may only be able to change your title and Meta tags and not be able to change your corporate sites navigation so tackle what you can and don't worry about the rest. Each and every issue is just one of the over 200 factors so learn to pick your battles and fix what you can.

Step #5 - Social Media and Article Marketing

Your whole goal is to open as many windows into your site as possible. You have already started this by creating 5 new pages into your site now it is time to open the windows even further. Whether you decide to use article marketing or all the endless possibility of social media marketing now is the time to concentrate on one or both of these window opening wonders.

You can use the five phrases you found in your first step or you can find 5 new ones but at this stage you are creating content to be used in articles, on blogs or bookmaking pages within the many social media avenues. Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post.

If you are not quite ready to dive into social media start at least with adding a blog to your Web site. Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related.

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 - Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learnin your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don't let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN's Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider's courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.

Author, Tracy Fredrychowski - SEO Instructor

http://www.searchengineacademysc.com
Professional SEO Instructor with the Search Engine Academy of SC

How to Use Article Marketing to Build Credibility

One of the great uses of article marketing is that of creating credibility. You see, when you write articles and submit them to multiple article directories online, they not only are posted on the article directories themselves, but are also posted on the many niche web sites that use articles as content.

Ask yourself this: if you were thinking about hiring one of two people to do work for you, or to learn from, and you were to google their name, and one of the people showed over 10,000 results, mostly articles and reviews about that person, and the other person showed less than 100 references to their name or site, which would you feel is more credible?

If you are like me, you probably would rather work with the person who has over 10,000 web sites referencing him or her, than work with the person with less than 100.

One of the great things about article marketing is that it can very quickly build up massive numbers of links and references to you and your web site, giving you the quick advantage of perceived credibility.

So how do you do it?

Here is my 3 step plan for building credibility online:

1) Write articles on your niche topic

2) Put links in your articles that go back to your web site

3) Submit the articles to as many article directories as possible (I currently submit my articles to a list of about 150 article directories).

By following this 3 step system, you will very quickly gain credibility online, and position yourself to receive some of the business your competitors are currently receiving.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

How To Increase the Sales Conversion Rate on Your Website

No wonder people get frustrated with the web. They wrack their brains trying to find a catchy and 'searchable' web URL, spend a fortune on web design, struggle with the web content, then think that just putting an online version of their brochure will do... And...nada. No sales. Sure, there might be plenty of traffic further down the line, but there are still hardly any sales... Help!

How do you turn this problem around, and start making your website work for you rather than against you?

First, lets look at what conversion is. In a nutshell, it is about turning (converting) visitors into paying customers.

The sad fact is that approximately 70% of people who are ready, willing and able to buy online don't complete the sale.

Many people concentrate on linking, PPC ads and other means of directing traffic to their websites, but, as youve probably experienced, getting people to your website is one thing. Getting people to buy from your site is another thing altogether.

Also, you have to make sure you are attracting the right kind of visitors in the first place. There is no point trying to sell pension policies to 17-year-olds, for example.

So, lets assume you are getting the right kind of people hitting your site. These people are looking for what you are offering. How do you convince them to buy from you?

For the sake of brevity, we will look quickly at copywriting which is essentially what your website is saying to your visitors. It is the words you use that essentially turn your products into cash

With a website you are completely depending on the power of your words to qualify visitors, present your sales pitch, close the sale and take the order.

All without scaring off your prospect.

Seemingly, there are many factors at play. But the main one is to always write with your target audience in mind that is, the very people you wish will become customers.

Think about what it is they want from your product or service (hint: have you asked your current customers why they bought from you, and no one else?). How does what you have make a difference in your customers lives? How does it make their life easier, better, richer? What is the true value of what you are offering? That kind of thing

And then you put an appealing picture in your readers head through simple yet clever and attractive words. Not any old words. mind. But rather those pertaining to your product and the needs, wants and/or desires of your prospects.

Here, you have to make sure you spell out the benefits of buying your product or service.

What you want here is not to sell your product or its features, but rather the ***solutions*** it offers your prospects.

OK, so lets assume you are more than happy that your web copy and content does this at least adequately. Still, are you certain you have removed any and all doubts and other barriers to making a purchase? Something as simple as not allowing an alternative way to make a purchase can mean the difference between sale and no sale.

Also, look at your web analytics tools. These will tell you where your visitors leave, which pages they look at, for how long, etc.

You could try changing the headline on one of your pages and test it to see if you are getting more conversions. This seemingly simple act has been known to increase conversions by up to 50% or even more.

Copyright, 2007 T Dooley, Creative Consultant - PR Guru - Marketing Diva

Want to use this article? Not a problem! But please give credit where it's due. You MUST include the following:

Tracey "Word Doctor" Dooley of MediaMinister (http://www.mediaminister.co.uk) is an experienced Creative Consultant - PR Guru - Marketing Diva offering agencies, solopreneurs, non-profits and businesses of all sizes Business Writing - Editorial Expertise - Marketing Solutions and more.

Get your F.REE gift by taking one minute to sign up to another fr.eebie, Communiqu for Success: http://www.mediaminister.co.uk

If you want to learn more, specific ways to increase flagging conversion rates including using web analytics to your advantage, the 5 ***simple steps to making any website sell***, the biggest mistakes that most websites make and more then point your browser to:

http://www.mediaminister.co.uk/products.htm#Webcopy.

Advanced Article Marketing Strategy Reveals A Short Way To Sell Products Like Crazy

Let me ask you a very important question. Are you experiencing the results that you want from advertising your product. If you are not getting the results that you want you need to seriously consider promoting your website using articles.

As the famous sales trainer Jeoffrey Gitomer once said people only buy from people that they like, know and trust. If you write articles consistently and submit them to the major article directories you will find that people will build a relationship with you by reading your articles. Over time they will come to like and trust you because some people will like your writing style.

Now these people are the perfect candidates and if you treat them right will become your paid customers. This is the process that you need to follow. You have a link to a squeeze page in the bio of your resource box. On this squeeze page the reader can download a free report. This will build an additional layer of trust because if they like this they are very likely to purchase your product.

Once they have been added to your autoresponder this becomes your sales funnel where you will weed out the tire kickers from the serious buyers. I suggest that you have a valuable 7 day email course first before you try and sell to your subscribers. This will substantially improve your responsiveness. After this you need to have a few emails presenting a hard sell for the product that you are promoting.

Let us look at why this technique works so well with getting sales even if you have never gotten any before. Your subscribers will trust you because they know you very well from your articles. You first build up rapport with them and later on present a hard sell once you have established rapport with them

Try this and see how the sales of your product goes through the roof.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing And SEO Methods Through Publishing - How To Get Free Traffic

With the increased cost and competition for Pay Per Click advertising many people are turning their wheels for new marketing methods that are less expensive. One that has been around for many years is marketing through articles. Article marketing has been the back bone of the internet for decades. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.

This is were article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick.

There are thousands of different techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.

The first and most important concept you'll ever need to remember "Content Is King!" Always remember those three words and you'll have 1/2 of your plan in place. The next thing you need to know are some of the basic things to get you started.

Now article marketing, if done correctly, can drive lots of traffic to your site for free. Just remember some of the do's and don'ts, as we will discuss in this forum and more particularly in this post.

Don't try to create articles and add affiliate or sales page links. Create an article with good content, interesting enough to drive the reading to a blog or a web website with more information on the topic. This is the friendly approach and you will get a lot more trusting visitors rather than weary ones.

Find a niche that interests you, where you can enjoy what you're writing about. Research the niche and make sure that it is not too competitive. Do some keyword research and see just how much competition is out there. From there decide on a website and begin writing your article. Many people will create blogs to post their articles to. Once you have a blog created and an article posted you can place links in your article to your blog and send it to ezines and article directories.

Write articles around your niche. Choose a keyword phrases to write your article around. Do not over stuff your article with the keywords for which you are aiming for. Your keywords should reflect a targeted search for words that you have already researched. Make it interesting provide good information that will keep them reading and make other sites want to use your article.

Submit your articles to as many ezines and article directories as you can. Post the article to your blog and start getting your traffic. Many websites are looking for content and may use your article. If they use your article they are required to keep your links imbedded in the article. Now you will have links back to your site along with some possible traffic if the site is a good one.

These are just some of the very basic things to get started with here. Once you have these down then you can start to apply some more advanced techniques.

If you have already started, your article marketing venture or are an expert and have been article marketing for years, I recommend ArticleStars It is my new site and I will be personally maintaining it for the optimal SEO performance to get your articles recognized and indexed by the search engines. You will not have to wait day to get an article approved as I will be quick to approve proper articles.

For more information please visit my website at Article Marketing

Squidoo Marketing - 5 Scorching Strategies To Get Huge Traffic Exposed!

These ways to get traffic to your squidoo lens works perfectly and will get you tons of traffic. Your squidoo marketing should use these tactics regularly and frequently. The more you use them, the better your lens' traffic will be!

5 scorching strategies to get huge traffic exposed!

1. Article Marketing - This tactic should be used regularly and frequently. This is the best way to promote any kind of website, and by using this tactic with your lens, it'll be a force like no other. Articles are loved by search engines just as much as squidoo is, maybe even more. So use it to your advantage. Just simply sign up to any article hosting server and create an account. They're usually free. Then just start writing tons of articles on your niche and put your lens' URL link in the signature/resource box. Your lens will get more inbound links from this, and you'll be promoting it more!

2. Social Bookmarking - This is a viable way to get people to your website, and should be used regularly. All you have to do is sign up with any social bookmarking website, which are usually free, and enter in your squidoo's URL and information. You can get inbound links from social bookmarking sites, which is great for your lens! You'll be getting inbound links from websites with pr 4-5%2B!

3. Classified Ads - Using free classified ads is an amazing way to get people to view your lens more. There are tons of free classified ad hosters that search engines love, so you should use them to your advantage!

4. Social Networking - Get into forums and blogs and start socializing. Don't start talking about your lens, start contributing to the forums or blog. Then when the people in the forums get interested and want to learn more, tell them about your lens and tell them to go visit it. This is a great way to get tons of people to your website!

Just by using these wonderful tactics, you'll start seeing hoards of traffic coming to your lens daily! Just implement them into your squidoo lens and it'll soon skyrocket to success!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Monster Money Maker - Create the Ultimate Money Making Machine

Are you hungry for a rip-roaring tummy filling solution to your January Cash Flow Issues? You've come to the right place. Monster money maker has a big solution, called the ultimate money making machine. Are you ready?

Don't you just hate those fast start sales lead-ins that attempt to drive you to the website? Me too. But, they work. So, let's move on to the part where we fill up your tummy.

1. Lead Generation

Article Marketing works. You could stop reading right there and you'd have a prime bit of meat for your plate, but let's continue to add on some lead generation tools that will build your business online. A squeeze or capture page grabs signatures and emails from those who are interested in your topic. Let's face it, if the reader isn't going to give you their email, based on the link to your website and the information you provide, they won't give you their credit card later.

2. Keyword Domination.

Dominate your niche with keyword optimized content and use passive income streams. Infiltrating your articles and content with keyword domination, maximizes the effectiveness of your website, your article marketing, and your efforts at building a niche online. If your articles pack a punch with keyword optimized content, they sell well, they grab readers, and they drive results.

3. Provide Solutions.

Everybody on the Internet has a problem of one kind or another, so give them a solution. Provide solutions to the readers in your niche market and you've got a strong arm on their pockets. You can wrangle a jingle out of their pockets easier if you've already offered them a solution, than if you've just caterwauled their problem to death. Provide solutions.

A strong marketing list is the solution to your money issues. If you're still worrying the how to make money question, you've missed the point. You need a list. Once you create a list of marketing prospects, you've begun the process that will ultimately result in your making money online.

For more information about how to build your list, go to http://advertizeyourbusiness.com and sign up for Two FREE Article Templates and the ADvertiZe ezine today. You'll receive frequent tips and messages about monster money solutions.

SEO: One-Way and Reciprocal Links

A few days ago, I wrote about SEO and some of the ways to help make your URL more search engine friendly. I also talked about the other ways of improving your SEO by getting other sites to link to you. Remember that there is essentially 2 main types of links:

1) One-Way Links
2) Reciprocal Links

(Yes, I know there are circular links, three-way links, etc, but these can technically be included in the "one-way" links categories...we will discuss that in a second). First, a reciprocal link is one where you are offering links one-for-one with another website: "If you put my URL on your website, I will place your link on my website." This is the foundation of what people refer to as a "link exchange." Mind you, a link exchange can be more than just an eye for an eye. This can include: "If you put my site on your site, I will link back to yours from another one of my websites". Also, some people swap URLs in circular manners. This is a follow-on of the last thing I talked about. Let's take a step back for a second and review the two:

Reciprocal Link: site A <-> site B
Three-Way Link: URL A -> URL B -> URL C
So the Circular link is as follows:
Circular Link: URL A -> URL B -> URL C -> site A

Now the big issue is: Does it matter?, there is a lot of concern on whether reciprocal links are really worth anything? Do they cancel each other out? Secondly, what is the difference between the Three-Way link, the Circular link and is that a concern?

Basically, there is really no answer to any of these questions. What I do know is this:

1) One-Way links are better than Reciprocal Links
2) Three-Way links are superior than Circular Links. There is some belief that Google, for example, is smart enough to realize the full circle of links.
3) Any link that is directed to your website (reciprocal or not) is a good backlink.

You will not be penalized for who links to YOU. However, who you link TO needs to be given some consideration. Remember, you are GIVING your PageRank with whomever you are linking to. Further, if you are linking to not related, obsolete, or removed websites, Google may punish you for it.

But at the end of the day, getting links pointing to your website is always a good thing. I will go over some great ways of getting one-way links in upcoming articles. Until then...

Matthew is the currently the founder of a review website: TheWebReviewer: Get Rich Quick Schemes Revealed!. The website includes reviews, forum, articles, free eBooks and more. Matt is 32 years old and currently living in San Diego, California.

Best Article Marketing - 4 Incredible Methods to Energize Your Article Marketing

If you want to attract more people to your website, you need to figure out some effective ways on how you can offer them with what they really need - information. The best marketing tool that can help you achieve your goal is article marketing. Through this, you will be able to impart your knowledge to your target market to build rapport and trusting business relationship.

Here are the 4 incredible methods to energize your article marketing:

1. Write from the readers' perspective. To make your articles highly targeted, useful, and focused, you need to keep your potential readers in mind when writing your content. Consider their needs, their demands, their language, and the solution they require to resolve their pressing issues.

2. Choose your topics. The best way to ensure that you will benefit from your article marketing campaign is to write topics that are closely relevant to your products. Simply put, writing articles about clothes when you are selling food supplements will not drive interested parties on your website.

3. Use powerful resource box. In this section, you can make your call to action to move your readers to either visit your site or join your email marketing list. Whatever is your objective in publishing your articles, make sure that your resource box is compelling enough to maximize your chances of realizing your marketing goals. Don't forget to include your name, your photo, your expertise, and the problems you solve to make it more enticing.

4. Widely distribute your articles. Post your articles to all possible avenues that can give them exposure online. Submit to article submission sites, directories, and social bookmarking sites. You can also post them on blogs, forums, and even on your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Profitable Article Marketing - Announcing 3 Nifty Secrets to Excel with Article Marketing

Today, the fastest way to drive online users to your website is to give them what they are looking for - information. When you are able to impart your knowledge and you were able to help people to resolve their pressing issues, you can be assured that they will check on your website to either make a purchase or subscribe to your newsletters.

Here are the 3 nifty secrets to excel with article marketing:

1. Your articles must be useful. Write while keeping your readers in mind and give them the kind of information that they will find valuable and useful. You can provide answer to their burning questions to shed some light on particular issues or give them a handful of great tips that can either improve their skill level or empower them to do certain things on their own. By doing so, you can lure online users to read your content in their entirety and increase the chances of your resource box of being clicked.

2. Your articles must be keyword-rich. Before you write you articles, identify the keywords that you will be targeting on your content. A little research using keyword suggestion tool will go along the way. Right now, the acceptable keyword density is anywhere within 1-3%. That means that if you are writing a 500-word article, you should include your main keyword 5-15 times in your content. It is important that your keywords sound natural and blend nicely with your content so you will not annoy your readers.

3. Use snappy titles. This is one of the most important elements in article marketing yet it is usually overlooked especially by new marketers. Remember, your title is the first thing that your potential clients will see with regards to your article. If your title is not well-written and boring, you can be assured that your articles will be left unread no matter how informative and well-written they are.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Instant Article Wizard 2.0 Review

If you are a niche marketer and web publisher, you understand that the best way to achieve high search engine ranking for your keywords on Google, Yahoo, and MSN is to continually post relevant, unique and original articles on your website or blog.

Well researched and relevant content is crucial to your online success. It is what gets you indexed by the major search engines and so your ongoing task is to provide quality content that is peppered with the right keywords and includes contextual links in order to profit from articles whether you are targeting adsense income or related affiliate programs.

Instant Article Wizard 2.0 is a very user friendly article writing software interface that makes article research and creation much more streamlined.

Since niche marketing is extremely profitable today, most web publishers are must often write about topics they know little about; many frustrated website owners are now purchasing PLR articles or outsourcing the writing tasks to professionals who generally charge from $5 - $10 per 500 word article. This can become a major expense which can take some time to recoup from earnings.

Instant Article Wizard 2.0 can reduce the time spent on writing and researching by over 75%.

It will take an individual roughly an hour to research and locate suitable information and write a complete article about a niche topic, and you can imagine if the topic is brand new to the researcher this time will be greatly extended.

Instant Article Wizard 2.0 makes it possible for anyone to research AND write quality articles in less than 15 minutes.

Simply input your chosen keywords and the software quickly researches your topic and creates an outline that includes an introduction, article body, and conclusion, and gives you a multitude of relevant sentences and phrases which can be easily woven into a professional and original, keyword rich article in minutes.

I have purchased other article software packages in the past and have not consistently used them because they were difficult to manage and non intuitive. Instant Article Wizard 2.0 is the opposite and you can be creating articles within minutes of downloading the package and really watching one video tutorial is all you need to master this tool.

I'd recommend this piece of software to niche marketers who need to constantly feed sites with fresh content and to article marketers who submit to article directories on a regular basis. This is also ideal for bloggers who manage several commercial blogs which need updating consistently.

Some marketers I know are already using it to supply articles to a client base and so you could actually start an article supply business with Instant Article Wizard 2.0 as your main software component.

It's easily the best article research and creation software I have used and surpasses in the ease of use and professional results, software priced much higher. For the listed price of $67 it's really a bargain and a must have for serious article marketers.

Jim is a webmaster with a wide array of websites and blogs and you can find out more about his views on Instant Article Wizard 2.0 at:

Instant Article Wizard 2.0 Review

Proven Article Marketing Strategies

As a marketer or online businessperson, you have probably researched over and over again what works, or what strategies have been proven great. That is part of being in business on the internet. Research and testing is a part of the gig. However, you may not have heard of some of these great article marketing strategies that have been proven to work time and time again. Here are some of the best strategies you will ever utilize to make your business greater.

Success Comes In Numbers -

The truth is that simply submitting one or two articles is not going to get you very far. Article marketing should be thought of more like a campaign. You have to get some good numbers up to start seeing activity coming from those articles, and most people have experienced a jump in activity at around 30 articles out. There is a simple formula to this: the more articles you use in your campaign, the better your business from those articles will be. In fact, many people make article marketing their primary source of advertisement. Using this strategy will help you gain traffic, credibility, and profits.

Be Subtle -

When you're submitting your articles to article marketing databases, you do not want to submit flat-out sales-type articles or ones that are full of hype. First of all, most sites will not accept them and secondly, consumers who are genuinely interested will probably click off of them. When people know that you are flat out trying to sell them something, they will not appreciate it! You will have much better results if you provide lots of information in your article and keep the mention of your product or service to a minimum. One to two sentences should be plenty.

Another thing that a lot of people do is compare several products or services with their own, so that consumers can see the many benefits of their products versus the other products. The link back to your site that goes in the byline of your article should be plenty to get the consumer to check out your product, especially if they see that your product has tons of great benefits.

Use Keywords Properly -

You would be surprised to know how many people don't have a firm grasp on SEO. They place keywords within the article as many times as they can within the text they have. That is another no-no. A good number of keywords is about 1 time per 100 words. This makes the article SEO friendly as well as easier to read for the consumers. When the same word is repeated over and over, it can really be confusing and choppy for the writers to read. Using the proper number of keywords will help the article read better and place better in search engine rankings.

Using these tips and ideas is a great way to make your articles a great success for your article marketing campaign. This means better success and more profit! You just can't beat that!

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Brutally Effective Keyword Density Strategies That Are Crucially Important

Article marketing is one of my favourite methods of traffic generation. It is free and it generates leads that convert up to 10 times better than leads from other sources.

A few years ago search engine optimization was extremely simple. All you needed to do was get a few reciprocal links and repeat the keywords that you were targeting and you would get good search engine rankings.

These days the search engines have become a lot more advanced. Google uses Trust Rank which basically means that you need to at least have some sites that it trusts to link to you to achieve good rankings. For example this could be a human edited directory like Yahoo or a major article directory like EzineArticles. The other very important factor is that keyword density is becoming insignificant with latent semantic indexing. For example Google will look at the theme of a website and base the rankings of a particular keyword on all the content on your website.

The point that I am trying to make is that before all you needed to do was stuff your keywords in your web page and you would achieve good rankings. These days you need to have content based on a similar theme to achieve those same rankings for a keyword.

Here is a very advanced strategy that will work very well with latent semantic indexing. You need to use a silo structure on your website. So for example if you have a body building website and your home page has a link to abdomen training. You can improve your rankings by including a link to your category and from this category you would have links to all the subcategories. In this example this could be lower abdomen training.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing - Some Tips To Newbies

Now-a-days, though Article Marketing has become one of the best ways of earning money online, many people have their own inhibitions on how true is it. But it is undoubtedly true that it can earn you huge profits. Writing articles and marketing them online is not a rocket science. Though it is a undoubted truth that article marketing can earn you profits, there are certain very crucial steps that are to be given importance for this to happen. Let us see what they are.

Article marketing is the most popular and also highly cost effective strategies of online marketing. There is no need of a huge investment to start with this. But one important effort or investment that is needed here is the quality of the article that you write. If you write quality articles and post them in different search engines or websites and create links to your website, then you surely generate huge traffic. Traffic in terms of internet means more money.

As already quoted above, quality content leads to generation of huge traffic to your website. This traffic can be made use to sell products or to create social networks or even help in building mail lists of prospective customers and thereby make money through e-mail marketing or affiliate marketing.

Once you are comfortable in writing quality articles and generate good amount of traffic to your website, it is more obvious that the popularity of your website has gone up rapidly. Now you can easily make more money by selling web space to advertisers or charge upon the other links in your website.

Now it is more or less clear that Article marketing can be a great money making strategy to you. But remember, you do not compromise on the quality factor while writing articles.

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Profitable Article Marketing - 4 First Ways to Improve Your Article Marketing

If you are just like any webmasters who are aiming at driving huge, quality traffic to your website, you must learn how to attract your target market by giving them what they truly need - valuable and useful information. This can easily be done by writing and distributing your articles on various directories and leading article submission sites.

1. Make your articles search engine-friendly. There is no denying it; search engines are still the best sources of traffic these days as 95% of online users are using them whenever they search for information online. That is why, you need to know how to please them so they will properly index your articles and make them easy to find online. This can be done by identifying the most searched keywords within your target niche with the use of a keyword suggestion tool. Use these search terms on your titles and article body and know how to strategically position them on your articles so you can assist search spiders in analyzing your content.

2. Consider your potential readers. Don't stuff your articles with too much keywords. While trying to impress the search engines, you must not forget about pleasing your readers so you can easily convert them to potential clients. Make your articles reader-friendly by making your keywords sound natural on your content and by giving them the kind of information that can help in improving the quality of their lives.

3. Abide by the rules set by publishing sites. This is to save your articles from being rejected and avoid wasting your time on editing them. Publishers will only accept your articles if they are free from inappropriate content, hyperlinks, and blatant ads. Your resource box must not contain more than three hyperlinks and you must ensure that all your links are working properly.

4. Choose your topics wisely. To drive quality traffic to your website and to ultimately use this method to grow your ebusiness, write about topics that will attract those people who are most likely to buy from you. These topics should revolve around your products and services and the pressing needs of your potential clients. For instance, if you are selling diet pills, any topic about weight gain and how to combat weight gain can drive your target market to your website.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.

8 Best SEO Tips To Boost Your Home Business Ideas and Make Money Now

What is SEO?

SEO refers to the process of improving the volume and quality of traffic to a website from search engines via natural or organic search results. Whether your website gets very little or massive amount of traffic depends a great deal on how much effort you have put in to optimize your website for SEO. In this article, I will describe some SEO on-page optimization factors in which you can very quickly make on your site to improve your search engine ranking. This will give you a boost to your home business ideas you promote in your website and start to make money now.

Keywords Meta Tag

It would do you good if you keep your keywords and phrases not exceedingly long, perhaps not more than a dozen. A mistake some marketers make is putting popular keywords here but why would people want to do that. Would you put a popular keyword like diet if you are promoting home business ideas? The tip here is to use keywords that are actually found in your website content. In reality, a lot of search engines ignore keywords meta tag and some marketers remove this tag completely and focus just on the content page. But there is really no harm putting them, as there are many search engines which still index this tag. You also do not know when search engines change their strategies.

Write Unique Content

You've heard of the saying "Content is King". If you consistently write good content and update it regularly, chances are, you will have more people visiting your site and looking at your interesting home business ideas. If you own a blog, always write not only unique content but update it regularly too. It is no different from the brick and mortar world. If you have a small store in which you do not have many things to sell, people are not going to patronize it, let alone buy from you. Just remember if you were the one looking at a website. If you've found one with good content, with keywords evenly spread out, a catchy title, you would probably be interested to read further. If you think about it, and apply this easy concept, making money now is really within your reach.

Using Keywords In The Headline

Document title is what users see at the top of the browser. It is very important to put most of your main keywords in here. It would also help to remove any prepositions like "and" and substitute them with a "|" key. I would also go as far as to say, besides the content of the document such as your article, the title is the second most important factor which determines your SEO ranking.

Using Keyword Phrases

Don't focus on single keyword but rather keyword phrases. There are five million pages on the web that contain the word "cat", so a search for just that term produces meaningless results. If your page is actually about cat care, then that's the keyword phrase you want to have on your home business ideas page. Similarly, make money and make money now produce very different results too.

Make Use of alt image tags

Include an image tag on every image or graphic and put your relevant keywords there. An example would be "weight loss picture graphic" or "safe weight loss image" using both words of graphic or image so that search engines do not view them as spam.

Add header tags (h1 and h2)

Add one header tag (h1) and place our most important keyword there. The header tag should be as far towards the top of your home business ideas homepage. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it's best to place your (h1) header tag on the top left hand or top/middle portion of your page. You can think of an (h1) header tag as a title for whatever content you have on your page. Similarly put your secondary keywords in h2 header.

Page Optimization Is A Skill

When a user enters terms into a search engine, the engine starts to scan the web looking for those words. If the engine finds the words on a page, it will count how many times the words appear and also determine whether the words appear in conjunction or on their own. If the words are grouped together, it's more likely that the page is a good result. So, how can you associate your page with certain keywords? It's simple really. Put them on your page. Put the keywords in the title element, the headings, the file name, and the text of the home business ideas homepage.

Keywords In Domain Name

A website with keywords in the domain name often ranked higher. So if you have not chosen your domain name, you have a great opportunity now to take advantage of this well known secret.

SEO is the process of optimizing a website as to obtain a high rank in search engine results pages. Search engine positioning and increased traffic essentially comes down to 3 basic elements. Keyword and keyword phrase selection, search engine friendly SEO, and good off-page SEO which includes your backlink management and strategy. Additionally, writing and posting articles, press releases and even videos can substantially help SEO placement and ultimately making money now for your home business ideas.

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Rich Jerk, Poor Jerk

My apologies to Robert Kiyosaki, author of "Rich Dad, Poor Dad" for my variance on the title of his book. Rich Dad, Poor Dad offers a lot of information to readers about how one should go about setting up a wealth base.

Recently there has been a lot of negative marketing designed to abuse people by making them feel inadequate. Comments such as "I'm rich and you're not" and "I just bought two cars and a yacht, did you?" and the classic "I'm better than you" are all designed to get attention. In my opinion, that sounds like the sort of thing you might hear in a kindergarten playground.

Since when has having lots of money been the determining factor of being superior? Saddam Hussein had lots of money, so did Adolf Hitler. Idi Amin had a big Swiss bank account. Lots of disgusting people have plenty of money.

If the so-called self proclaimed "Rich Jerk" is so superior why does he have to stoop to this sort of marketing to make a quick buck?

I'll tell you why - because it's getting harder and harder to be unique and stand out from the crowd. As soon as somebody gets a new idea everybody else wants to copy it. Well I sure do hope the imitators stay away from this gimmick.

Predictably, the affiliate marketing brigade is already climbing all over it like the Ebola virus in their quest to get a piece of the action. Some of them even "cluck, cluck" over the tactics then sprout something like how wonderful the content is. Really!

I first saw this technique, dubbed "anti-marketing," a few months ago when I visited a well-known marketer's web page. This guy's name is very recognizable. He was well respected - once. But I fear he is going down a path of self-destruction by doing what he is doing.

His website, a thoroughly boring looking thing, contained several dozen envelopes that you had to click on to read the letters inside. After reading several of these so-called "sales letters" I just clicked away from the site, disgusted. Each letter was crammed with rude, abusive, offensive, obnoxious slurs. If this is where the latest marketing trend is headed then there will be a lot of people who will simply not put up with it.

Shock tactics like this will not last. They might have a short time in the sun but the amusement value will soon wane. You cannot treat people in such a derisory manner and expect to stay on top of the game. Reputations will be lost over this. I guess that's why some people who are doing it hide behind pseudonyms. But hey, this is the internet - word soon gets out about true identities.

The sooner this fad dies an early death the better. I'm reminded of a saying by Lobsang Rampa: "I'd rather be a small shrimp in the sea of faith than a dead whale on the beach."

Next time you see marketing containing these negative hallmarks do yourself a favor. Do what I do, click away.

This article comes with reprint rights providing no changes are made and the resource box below accompanies it.

About the author: Gary Simpson is the author of eight books covering a diverse range of subjects such as self esteem, affirmations, self defense, finance and much more. His articles appear all over the web. Gary's email address is budo@iinet.net.au. Click here to go to his Motivation & Self Esteem for Success website where you can receive his "Zenspirational Thoughts" plus an immediate FREE copy of his highly acclaimed, life-changing e-book "The Power of Choice."

Best Article Marketing - Latest 4 Responsive Steps to Breakthrough with Article Marketing

Article marketing is the perfect content-based marketing solution if you want to popularize your website and gain steady traffic without spending a single cent. Yes, it is free and yet, very effective. This is the reason why it is the most used marketing tool in the internet today.

If you would like to breakthrough with article marketing, these 4 responsive steps will effectively help you out in reaching that goal:

1. Register on all major article submission sites. While you are at it, make sure that you read their terms of service to lessen or eliminate the chances of your articles being rejected online. Also, take advantage of their author's page and fill it with exciting information about yourself that could potentially help you build rapport with your readers. Post your most friendly-looking picture, your expertise, your desire to help, your hobbies, and your interest. Remember that although you need to market yourself as an expert on your chosen niche, you also have to make it personal so your potential readers can easily relate with you.

2. Check your resource box. Make sure that all the URLs and hyperlinks on your resource box are working as designed otherwise, all your article marketing efforts will just go down the drain. To make sure that your hyperlinks are okay, use the preview feature of submission sites before you post your articles.

3. Make your articles easy to understand. Never assume what your readers know and use offbeat acronyms and terms that are rather difficult to understand. To easily get your message across, stick with simple terms and short sentences.

4. Manually proofread your articles. Never put your credibility and professionalism at stake by taking the time to manually review your articles to eliminate run-on sentences, grammar errors, awkward phrases, and inconsistency in tenses or subject-verb agreement.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Easy Buying

Instead of business as usual (television, radio, print), companies must now adapt their advertising and marketing efforts to embrace a new breed of web-savvy consumers to secure such ripe online opportunities. This is due to the fact that traditional consumers have shifted the way they perceive, search and acquire information as a result of search engines, this known as Online Marketing.

Online marketing is defined as the selling of products on the Internet. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is vital in today's internet savvy world.

Advantages of online marketing is taking place wherein it is globally accessible. This is the greatest advantage of online marketing using the website. Unlike traditional marketing, it requires you to select a medium such as: print; radio; television; mail shots etc. to advertise your product in regions or nationally. You can interpolate your offline and online campaigns, outsource e-commerce work to cheap and efficient third party resources and thereby lower your marketing budget, and battle test new creative ideas. Also, more consumers of every type, not just B2B buyers and corporate executives, now routinely use broadband service. This means that you can reach practically your full spectrum of customers.

The good news is that it's not too late to make up the ground. An intelligently pursued ad campaign that takes advantage of technologies, builds in a redundant infrastructure, and measures consumer responses can quickly outpaced even a well-established competitor online ad plan.

Many advantages are not yet disclosed but those few above are the major advantages that acquaints us of what online marketing could do to help and serve consumers for their wants and needs. Whether we call it as an Online Marketing, Web Marketing, SEO, or Internet Marketing, still it gives an easy way and a good avenue to market your product efficiently to those web-savvy customers.

Janette Rivera is writer of Agentsofvalue.com She's interested in writing articles to impart knowledge to others.

The Real Value of Link Building

The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic.

So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.

A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.

However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it's currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.

At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.

The key to developing good linking strategies that will help your site's performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering "yes" and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.

Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.

David Touri works for SEO Sydney providing search engine marketing services. His current projects include CargoWise, the worlds largest logistics software provider, and Granvilla Sydney Florist, providing floral delivery.