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If you have decided to use article marketing to generate traffic and collect subscribers you will need to write a compelling resource box that encourages readers to visit your website and respond to your offer by joining your opt in list.

For those who don't know, the resource box is the last statement at the bottom of the article that is used to give more information about the author and their website. When someone reads the article and the resource box they will visit the author's website if they are interested in what is being offered.

The resource box also provides a one way link which is useful because it will help the search engines find the author's website and list the content in the results pages. This is important because if you use anchor text for your link you will improve your rankings in the search engines for a specific keyword phrase that you choose. When people use your article for content on their website or blog you will automatically gain more one way links.

If you want to write a compelling resource box that generates the maximum response you will need to offer something of real value that readers of your article will be interested in. This can be a free report or email course that readers can get if they visit your squeeze page and subscribe to your opt in list.

The most effective way of encouraging people to visit your website is to use a call of action phrase which instructs the reader to visit your website and get your free report or email course. So if you are offering a report about how to lose weight you could use a call of action phrase such as "download your free weight loss report now" and include your link.

Alternatively, you can also write a short description about what you are offering which can be just as effective as long as its short and to the point. The resource box should be less than 40 words because if its too long many people will not finish reading it and therefore not visit your website.

Its a good idea to write multiple resource boxes in different formats and choose the best one before you start submitting your articles to any article directories on the internet. If you find that your resource box is not generating enough traffic you may want to change it and use a new one until you have achieved the best results.

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

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